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Branding means telling your story

2021-03-31T14:29:33-05:00March 31, 2021|Grower, Grower East, Grower Midwest, Grower West|

by Deborah Jeanne Sergeant

Branding may sound like a difficult job for savvy social media whizzes. But Dahlia Dill, owner of Chandler Pond Farm in Wheelock, VT, believes that any farmer can develop effective branding with just a few ideas. She presented “Social Media Tips & Tricks” as part of the New England Women in Livestock Virtual Winter Conference recently. (more…)

Agri-culinary business development adjusts to the times

2020-11-04T15:17:54-05:00November 4, 2020|Grower, Grower East, Grower Midwest, Grower West|

Bottling juice has become so profitable to Red Jacket Orchards that the farm scaled back its farmers markets presence to focus on juice, sold in venues from Maine to Texas.
Photo by Deborah Jeanne Sergeant

by Deborah Jeanne Sergeant

Founding a successful agriculture/culinary business relies on an owner’s ability to tweak the business to the times. (more…)