Millennials are a very diverse generation, but they do share one identical trait: they prioritize convenience. What does this mean? It means that in order to attract Millennial customers, you must make it easy for them to buy from you. Convenience is important for all generations, but it is particularly important for Millennials because where other customers may be patient or more willing to go out of their way due to loyalty, Millennials are more likely to take their business elsewhere. [Read more…]
With so many different marketing streams available today and with each diverging toward many key target groups, keeping to the core theme of your business message is not always an easy task.
While you are correct to adapt your promotions and advertising for different market segments, it is essential to remember and utilize the “kernel of truth” that defines your unique place in the business world. [Read more…]
With the heat of summer fast approaching, many growers will have empty greenhouse space. Consider a novel way of using that space: adding value to herbs such as rosemary which can thrive in warm temperatures. [Read more…]
by Deborah Jeanne Sergeant
Successful organic farming depends upon keeping pace with new development in research. But how useful is the research? How can researchers know that their efforts are helping organic farmers profit? Recently, e-Organic presented a webinar, “Taking Stock: Analyzing and Reporting Organic Research Investments, 2002-2014” to present their findings on the topic. [Read more…]
Anyone with a pesticide applicator’s license has heard it: the label is the law.
Tracy Harpster, Penn State extension educator, pesticide education program, says labels are not only the law but also include information about the appropriate personal protective equipment (PPE) for that product. [Read more…]
MGIX 2018 set to take place Jan. 15–17 in Columbus, Ohio
The Kentucky Nursery and Landscape Association (KNLA) will welcome its members to the 2018 Midwest Green Industry Experience in Columbus, Ohio, in lieu of holding the annual KNLA Spring Training and Showplace. [Read more…]
“The pesticide label is the law,” said Rick Yates, “and there’s no wiggle room there.” Yates, who is the GGSPro technical services manager for Griffin Greenhouse Supplies, has been providing technical support for greenhouse and nursery growers for nearly a quarter century. [Read more…]
Our hands are a critical part of what we’re able to accomplish every day, and we use them every day to complete routine tasks and precision movements. [Read more…]
Nearly $200,000 in donations recognized
WASHINGTON, D.C. — The Horticultural Research Institute is pleased to announce the recognition of volunteer leaders and recent donors as it enters its 55th year of service to the green industry.
Officers for 2017 are President Jon Reelhorn, Belmont Nursery, Inc. (Fresno, CA); Immediate Past President Karl Losely, Herman Losely & Son, Inc. (Perry, Ohio); President Elect Jennifer DeJager, Lincoln Nurseries, Inc. (Grand Rapids, MI); Treasurer Alan Jones, Manor View Farm, Inc. (Monkton, MD). [Read more…]
The 2014 Farm Bill directed the United States Department of Agriculture to survey the efforts of farmers who produce and sell product directly to consumers, retailers, and institutions. Surveys were completed in 2015 and the USDA released their report in December 2016. [Read more…]