Resolutions swirl around us at this time of year. We resolve to pay more attention to our businesses by setting goals and planning how we will meet them. We make lists, calculate budgets, strategize marketing objectives, and, if all else fails, cross our fingers.
It is difficult to predict what will happen in the months ahead, but in the present there is one tool which helps clarify the path and may even suggest how we need to proceed. Starting by looking back may seem like traveling in the wrong direction, but outlining where you started and describing the journey can lead to some interesting and perhaps surprising insights. [Read more…]