by Melissa Piper Nelson
A local meat market has a sign posted at the front counter, at a height customers can clearly read. The top line is larger than the rest of the text. In bold print, it reads: Remember who is number one. The second line is just as clear. It says, in all capital letters: THE CUSTOMER.
Always alerted to customer service symbology and training, I pondered why this particular sign was turned toward the customer instead of the clerks on the other side of the counter.