Margie Barnett grew up on a grass seed and processing vegetable farm in Oregon, and her family kept a small greenhouse for 4-H projects along with vegetables and flowers for their own use. Margie recalls people always admired the family’s flowers, which led them to create a business based on what they were already doing. [Read more…]
In today’s marketing world, it has become common to segment society into categories. We do this by income, gender, location and religion. We especially love to segment by age, the very concept of generations being a tool that attempts to categorize based on only one aspect of a person’s identity. [Read more…]
Following a delivery truck, I became intrigued with the beautiful advertising on the vehicle’s back panel. Luscious green apples on a gleaming kitchen counter certainly caught my eye. What was this an advertisement for? Was it a food delivery service, a new café, a kitchen makeover business? [Read more…]
Farmers are eager to talk about the weather, the growing season and the market, but they’re usually reluctant to talk about their physical limitations or ask for help with tasks they can’t perform.
Everyone is familiar with the statistics for the average age of a farmer — around 56 or perhaps 59 depending on the survey. “Farmers know they’re old,” said Ned Stoller, Michigan AgrAbility agricultural engineer and assistive technology professional. [Read more…]
Growers work hard to stay current in the area of plant pest control. It is an area of management which requires a lot of study to stay ahead of all of the pests out there. If the average consumer knew how much work goes into just this segment of vegetable production they would be amazed the produce they consume is so carefully monitored in the field. [Read more…]