by Emily Enger
It’s a common refrain I hear while on the road, interviewing farmer after farmer: young people don’t support my business. Millennials aren’t part of my customer demographic. No one under 40 hires my services.
The Millennial demographic, sometimes called Generation Y, refers to people born roughly between 1980 into the early 2000s. They are today’s young adults. They are characterized as being very socially-conscious but also convenience-minded. Meaning, their collective conscience may hurt Wal-Mart, but it doesn’t benefit the small businessman as much as it benefits Costco and Amazon.com.
Full disclosure: I’m a Millennial. [Read more…]