In recent years agritourism has grown by leaps and bounds. This is in part due to low agricultural commodity prices as well as importing foods from foreign countries. The low prices and rising operating costs are affecting small farm profits and forcing farm owners to supplement their incomes with off the farm jobs. Agritourism is a good way for many small farms to bring in more money while working on the farm. In the United States leisure travelers spend over 300 billion dollars and support over 5 million jobs. [Read more…]
Overnight stays: Lodging and camping
- Bed and breakfast
- Camp sites
- Youth camp
- Farm vacation (farm stays, feeding animals, picking fruit/vegetables)
- Rental cabin for day trips/picnics
- Weddings, receptions, honeymoons
Lindsay Wilcox, marketing advisor for the Farmers Market Federation of New York, says when it comes to improving the farmer/customer interface at farmers markets, the “hit and hope” approach doesn’t win.
“There’s a concern that farmers markets aren’t what they used to be,” said Wilcox. “Vendors are seeing lower sales and less customer traffic and there’s a negative buzz out there.” [Read more…]
Millennials are a very diverse generation, but they do share one identical trait: they prioritize convenience. What does this mean? It means that in order to attract Millennial customers, you must make it easy for them to buy from you. Convenience is important for all generations, but it is particularly important for Millennials because where other customers may be patient or more willing to go out of their way due to loyalty, Millennials are more likely to take their business elsewhere. [Read more…]
With so many different marketing streams available today and with each diverging toward many key target groups, keeping to the core theme of your business message is not always an easy task.
While you are correct to adapt your promotions and advertising for different market segments, it is essential to remember and utilize the “kernel of truth” that defines your unique place in the business world. [Read more…]
With the heat of summer fast approaching, many growers will have empty greenhouse space. Consider a novel way of using that space: adding value to herbs such as rosemary which can thrive in warm temperatures. [Read more…]
Lola Brennan was a pioneer of sorts when she planted fruit trees in the rich soil of the Palisade, CO region. “She was the first grower of dwarf Granny Smith apples in the valley,” said Lola’s daughter Susan Patton. “She bought land and worked with Colorado State extension service. [Read more…]
by Elizabeth A. Tomlin
What does it take to be a successful, organic, reduced tillage farmer? What are the practices? What are the keys?
Cornell Small Farm Program recently teamed up with Michigan State University and the University of Maine to offer results of the latest research on reduced tillage for small-scale organic vegetable production in a series of webinars. [Read more…]
WILLSBORO, NY — The farmer-driven Northern New York Agricultural Development Program has announced the results of 2016 vegetable research providing market growers with insight into the production challenges associated with the increasingly popular cherry-type tomatoes. The project report, which also includes data on labor efficiency, weed control, and brown leaf mold susceptibility, is posted online at www.nnyagdev.org . [Read more…]
A recent rainy day found Michelle Elston between flower fields and her office on her Carlisle, PA farm. “We’re planting almost every day here,” said Michelle, explaining one of the busiest times of year. [Read more…]