In today’s marketing world, it has become common to segment society into categories. We do this by income, gender, location and religion. We especially love to segment by age, the very concept of generations being a tool that attempts to categorize based on only one aspect of a person’s identity. [Read more…]
Following a delivery truck, I became intrigued with the beautiful advertising on the vehicle’s back panel. Luscious green apples on a gleaming kitchen counter certainly caught my eye. What was this an advertisement for? Was it a food delivery service, a new café, a kitchen makeover business? [Read more…]
by Tamara Scully
Hops growers in the Northeast have a strong emerging craft brewery market to help spur crop demand. While hops are native to the United States, and have historically been grown commercially in the region during the 1800s, modern production has been concentrated in the western states, in more arid regions. [Read more…]
Elias Bloom, PhD candidate in entomology at Washington State University, is in the middle of a five-year study of wild bees on diversified farms in western Washington State. The project began in 2014 with a study of urbanization and how it impacts bee diversity and bee pollination services. [Read more…]
Farmers are eager to talk about the weather, the growing season and the market, but they’re usually reluctant to talk about their physical limitations or ask for help with tasks they can’t perform.
Everyone is familiar with the statistics for the average age of a farmer — around 56 or perhaps 59 depending on the survey. “Farmers know they’re old,” said Ned Stoller, Michigan AgrAbility agricultural engineer and assistive technology professional. [Read more…]