Creating a customer experience

2019-09-03T12:52:05-05:00September 3, 2019|Grower East|

by Sally Colby

John Roba had a dream: to own a Christmas tree farm. That dream came true in 1984 when he and his wife Sue purchased a former dairy farm in Lackawanna County, PA. They started planting Christmas trees and opened for cut-your-own tree in 1990. But they didn’t stop with Christmas trees. (more…)

Project planning for post-harvest efficiency, profitability, food safety

2019-09-03T11:04:47-05:00September 3, 2019|Grower Midwest|

by Katie Navarra

The efficient flow of wash-pack zones is a post-harvest necessity. On Aug. 1, the University of Vermont (UVM) and the Cornell Cooperative Extension of Eastern New York (CCEENY) invited local producers to discuss post-harvest handling challenges and considerations when planning wash-pack zones. Paul and Sandy Arnold of Pleasant Valley Farm in Argyle, NY, hosted the event and offered a walk-through of their post-harvest process. (more…)

Salad subscriptions and urban farmstays

2019-09-03T10:59:52-05:00September 3, 2019|Grower Midwest|

by Enrico Villamaino

For some time, the USDA has noted with trepidation that the age of the average American farmer is creeping upward; it currently stands at 58 years old. While this trend may paint a worrying picture for the future of American farming, a newer trend is emerging that may save the nation’s agricultural workforce in the years to come – the arrival of the Millennial farmer. (more…)