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Managing Customer Expectations

2023-06-30T13:06:46-04:00July 4, 2023|Grower, Grower East, Grower Midwest|

A popular marketing theme asks how well you are managing your customers’ expectations. Centered around the theory that sales goals are equal to good customer service, the operative word “managing” signals a less than enthusiast desire to plan and execute superior customer service. The question becomes “Are you managing service (applying the basics) or actively engaging customer experiences to build loyalty?”
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