The successful endpoint of a marketing plan is to achieve an elevated level of the market share for your product or service. The marketing plan serves as a pathway to this end. (more…)

When it comes to facts about Christmas trees, you definitely don’t want to listen to Charlie Brown’s friend, Lucy.

In the children’s classic “You’re a Good Man, Charlie Brown,” (more…)

Boxwood blight has been confirmed in at least half the states in the U.S., and it’s spreading. The Horticultural Research Institute (HRI) and the Boxwood Blight (more…)

Farmers and farm businesses are installing solar panels on buildings to cut energy costs. Although investing in solar or other green energy can be quite costly, (more…)

Dr. Nikki Springer recently headlined a webinar titled “Garden-to-Grave: Sustainable Strategies for Landscape Material Disposal.” The presentation (more…)

Fire blight can decimate an orchard, starting in early spring as soon as blossoms develop; it spreads blossom-to-blossom via rain, wind and pollinators. (more…)

Flowers are fleeting, especially once they have been cut. As a grower, our goal is for our customers to enjoy them for at least five to seven days. The exception is events (more…)

Agriculture has both been a cause of climate change and has been impacted by climate change. (more…)

As we move into my favorite season, with the first hint of cooler temperatures and no humidity, there’s a faint whiff of woodsmoke in the evening air and (more…)

Each part of your marketing plan should stand on its own, as well as relate to a comprehensive overview. As you develop these strategies, you will see the (more…)