Merging tradition with the new helps farm stay competitive

2019-07-05T12:24:15-05:00July 5, 2019|Grower, Grower East|

Lowell, Dawson and Delvin Yoder represent three generations of the Yoder family that work their farm. “We try not to put all of our eggs in one basket and serve several different high value, niche markets,” Lowell said.
Photos by Rebecca Jackson

by Rebecca Jackson

A farm founded on faith and hard work five generations ago by a family near the central Virginia community of Rustburg stays competitive in the agriculture market today by wedding tradition with contemporary marketing strategies and products for today’s consumers hungry for the back-to-the-land experience. (more…)

Farmers markets: It’s showtime!

2019-07-05T12:05:50-05:00July 5, 2019|Grower, Grower East, Grower Midwest, Grower West|

Performer Gypsy Geoff performs at the Bay View South Shore Farmers Market.
Photo courtesy of BVSS Farmers Market

by Gail March Yerke

Competition. Even farm markets are feeling the pinch as more consumers want to know where their food comes from and communities across the country add their own markets. The USDA’s most recent National Count of Farmers Market Directory reports an increase of over 4,000 such markets nationwide in the past 10 years. (more…)

Picture perfect: Farm market presentation

2019-07-05T11:01:11-05:00July 5, 2019|Grower, Grower East, Grower Midwest, Grower West|

Color theory – specifically the color wheel – can be used to display fruits and vegetables in different ways.

by Courtney Llewellyn

If you sell anything, you may intuitively know the basics of marketing: branding your product, articulating why people should buy from you, having appropriate pricing, knowing your target customer and figuring out how they will find out about your farm. (more…)

Seeing Spots

2019-07-05T10:33:14-05:00July 5, 2019|Grower, Grower East, Grower Midwest, Grower West|

Thanks to the excessively wet weather in many growing regions, tree fruit growers have been (and are continuing to) contend with all types of diseases which favor wet conditions. According to the National Oceanic and Atmospheric Association (NOAA), regional precipitation ranks for May 2019 show that every region overall, with the exception of the Southeast, which is in a slightly below average rainfall pattern, had excessive rates of precipitation. (more…)

Creative Marketing – Developing the “U” in You

2019-07-05T10:28:07-05:00July 5, 2019|Grower, Grower East, Grower Midwest, Grower West|

Talk about creative expression – we are living in the middle of a vast creative entrepreneurship where unique ideas drive business. When it comes to direct marketing, there seems to be no limit to where ideas can take you. Think of dinner in a box direct-shipped to the home, curbside grocery pick-ups, pizza portals and pop-up fresh food cafes. (more…)

The savoir-faire of selling to Millennials

2019-06-14T13:38:13-05:00June 14, 2019|Grower, Grower East, Grower Midwest, Grower West|

by Courtney Llewellyn

The Millennial: what a debated figure in the current economic climate. They have been accused of killing everything from the diamond industry to blowing their meager disposable income on frivolities such as avocado toast. They do make money (often at more than one job), and they do spend it. But how does a business lure them in? (more…)