Farmers markets: It’s showtime!

2019-07-05T12:05:50-05:00July 5, 2019|Grower, Grower East, Grower Midwest, Grower West|

Performer Gypsy Geoff performs at the Bay View South Shore Farmers Market.
Photo courtesy of BVSS Farmers Market

by Gail March Yerke

Competition. Even farm markets are feeling the pinch as more consumers want to know where their food comes from and communities across the country add their own markets. The USDA’s most recent National Count of Farmers Market Directory reports an increase of over 4,000 such markets nationwide in the past 10 years. (more…)

Picture perfect: Farm market presentation

2019-07-05T11:01:11-05:00July 5, 2019|Grower, Grower East, Grower Midwest, Grower West|

Color theory – specifically the color wheel – can be used to display fruits and vegetables in different ways.

by Courtney Llewellyn

If you sell anything, you may intuitively know the basics of marketing: branding your product, articulating why people should buy from you, having appropriate pricing, knowing your target customer and figuring out how they will find out about your farm. (more…)

Growing with customers’ needs

2019-07-05T10:49:24-05:00July 5, 2019|Grower, Grower Midwest|

Daemon Coughlin strives to offer the appropriate stock for the nursery’s Zone 4 location, and said some of the popular trees people successfully grow include hardy redbuds, maples and oaks.
Photos by Sally Colby

by Sally Colby

Although Daemon Coughlin grew up in the nursery business his parents started 40 years ago, he didn’t necessarily see that as his future. But after earning a degree in landscape design from South Dakota State University, he’s back. (more…)

Wisconsin farm market celebrates 100th season

2019-07-05T10:42:33-05:00July 5, 2019|Grower, Grower Midwest|

Market Manager Caitlyn White works with one of the market’s longest-running vendors, Cindy Chapman. The market is open three days a week to allow vendors to bring fresh-from-the-field product harvested that morning.
Photo by Gail March Yerke

by Gail March Yerke

Whether it’s a birthday or an anniversary, the 100-year mark is a special reason to celebrate. That’s the case for the West Allis Farmers Market, the metropolitan Milwaukee area’s largest open-air farm market in continuous operation since 1919. (more…)

Seeing Spots

2019-07-05T10:33:14-05:00July 5, 2019|Grower, Grower East, Grower Midwest, Grower West|

Thanks to the excessively wet weather in many growing regions, tree fruit growers have been (and are continuing to) contend with all types of diseases which favor wet conditions. According to the National Oceanic and Atmospheric Association (NOAA), regional precipitation ranks for May 2019 show that every region overall, with the exception of the Southeast, which is in a slightly below average rainfall pattern, had excessive rates of precipitation. (more…)

Creative Marketing – Developing the “U” in You

2019-07-05T10:28:07-05:00July 5, 2019|Grower, Grower East, Grower Midwest, Grower West|

Talk about creative expression – we are living in the middle of a vast creative entrepreneurship where unique ideas drive business. When it comes to direct marketing, there seems to be no limit to where ideas can take you. Think of dinner in a box direct-shipped to the home, curbside grocery pick-ups, pizza portals and pop-up fresh food cafes. (more…)