So much tree fruit is susceptible to disease and pest issues or environmental factors that make it look unappetizing. But not all of these concerns go beyond being skin deep. The fruit might not look good, but its taste is fine. (more…)
Today’s direct to consumer selling environment is fast-paced and ever changing. To stay competitive, you need as much market research information as you can glean. Making better business decisions marks the starting point for developing effective sales strategies and setting up business longevity. (more…)
A short and sweet wrap-up of this portion of the Southern Nursery Association’s annual conference studies focuses on something nurseries across the nation may grow: the eastern redbud, a large, pink-flowered deciduous shrub that grows from southern Ontario to northern Florida and as far west as California. (more…)
This sign features many elements that make it effective: It is the shape of the product being offered, it’s large, it’s easily readable, it has highly contrasting colors – and the arrow even helps to direct customers in the right direction.
by Courtney Llewellyn
Some shoppers go out with a very specific idea of what they wish to purchase. Others let themselves fall victim to their impulsive whims. How does a greenhouse or farm stand draw in both of these types? Let the customers know exactly what you have before they drive past with your signage. (more…)
The giant sandbox filled with corn is a big draw for families visiting A&H Farm.
Photos courtesy of A&H Farm
by Enrico Villamaino
Andrea DeJesus isn’t just a farmer, she is also a certified public accountant. And that’s a good thing, because accountants are adept at keeping track of high numbers. Eight children, for example. That’s what A&H Farm, located in Manhattan, KS, is – a family farm for a big family. (more…)
by Katie Navarra
The efficient flow of wash-pack zones is a post-harvest necessity. On Aug. 1, the University of Vermont (UVM) and the Cornell Cooperative Extension of Eastern New York (CCEENY) invited local producers to discuss post-harvest handling challenges and considerations when planning wash-pack zones. Paul and Sandy Arnold of Pleasant Valley Farm in Argyle, NY, hosted the event and offered a walk-through of their post-harvest process. (more…)
by Enrico Villamaino
For some time, the USDA has noted with trepidation that the age of the average American farmer is creeping upward; it currently stands at 58 years old. While this trend may paint a worrying picture for the future of American farming, a newer trend is emerging that may save the nation’s agricultural workforce in the years to come – the arrival of the Millennial farmer. (more…)
Sue Godard with wine made from fruit from Godard’s Red Hen Farm LLC in the tasting room of their winery.
by Laura Rodley
Mead, a wine made from honey from your own hives, and apple wine and blueberry wine made from the fruit harvested on your farm. (more…)
by Sally Colby
Glyphosate is a hot button issue for both consumers and producers, so AmericanHort brought together several experts in the field to discuss the topic. (more…)
Knowing when to harvest vegetables at the right stage of maturity is important to ensure they will contain the maximum amounts of vitamins and minerals along with providing the best flavor for your customers to enjoy. (more…)
It hasn’t been an easy growing season for farmers in many parts of the country. The weather has been extreme, and unusual weather events have been widespread. (more…)
No matter what is growing in your orchard – apples, stone fruit, nuts, berries – protecting that crop from pests is always a concern. (more…)
