Creating effective and eye-catching signage

2019-10-04T08:35:12-05:00October 4, 2019|Grower, Grower East, Grower Midwest, Grower West|

This sign features many elements that make it effective: It is the shape of the product being offered, it’s large, it’s easily readable, it has highly contrasting colors – and the arrow even helps to direct customers in the right direction.

by Courtney Llewellyn

Some shoppers go out with a very specific idea of what they wish to purchase. Others let themselves fall victim to their impulsive whims. How does a greenhouse or farm stand draw in both of these types? Let the customers know exactly what you have before they drive past with your signage. (more…)

The inspiration of eight at A&H

2019-10-04T07:54:25-05:00October 4, 2019|Grower Midwest|

The giant sandbox filled with corn is a big draw for families visiting A&H Farm.
Photos courtesy of A&H Farm

by Enrico Villamaino

Andrea DeJesus isn’t just a farmer, she is also a certified public accountant. And that’s a good thing, because accountants are adept at keeping track of high numbers. Eight children, for example. That’s what A&H Farm, located in Manhattan, KS, is – a family farm for a big family. (more…)

Project planning for post-harvest efficiency, profitability, food safety

2019-09-03T11:04:47-05:00September 3, 2019|Grower Midwest|

by Katie Navarra

The efficient flow of wash-pack zones is a post-harvest necessity. On Aug. 1, the University of Vermont (UVM) and the Cornell Cooperative Extension of Eastern New York (CCEENY) invited local producers to discuss post-harvest handling challenges and considerations when planning wash-pack zones. Paul and Sandy Arnold of Pleasant Valley Farm in Argyle, NY, hosted the event and offered a walk-through of their post-harvest process. (more…)

Salad subscriptions and urban farmstays

2019-09-03T10:59:52-05:00September 3, 2019|Grower Midwest|

by Enrico Villamaino

For some time, the USDA has noted with trepidation that the age of the average American farmer is creeping upward; it currently stands at 58 years old. While this trend may paint a worrying picture for the future of American farming, a newer trend is emerging that may save the nation’s agricultural workforce in the years to come – the arrival of the Millennial farmer. (more…)