Creating effective and eye-catching signage
This sign features many elements that make it effective: It is the shape of the product being offered, it’s large, it’s easily readable, it has highly contrasting colors – and the arrow even helps to direct customers in the right direction.
by Courtney Llewellyn
Some shoppers go out with a very specific idea of what they wish to purchase. Others let themselves fall victim to their impulsive whims. How does a greenhouse or farm stand draw in both of these types? Let the customers know exactly what you have before they drive past with your signage. (more…)
by Katie Navarra
by Enrico Villamaino
Knowing when to harvest vegetables at the right stage of maturity is important to ensure they will contain the maximum amounts of vitamins and minerals along with providing the best flavor for your customers to enjoy. 
It hasn’t been an easy growing season for farmers in many parts of the country. The weather has been extreme, and unusual weather events have been widespread. 
No matter what is growing in your orchard – apples, stone fruit, nuts, berries – protecting that crop from pests is always a concern. 
Marketing is an ever-present concern for farmers and growers. You spend so much quality time preparing your soil, planting your seeds and tending your crops – and you need to ensure you set aside more quality time to sell the literal fruits of your labor. 
In today’s climate of immediate customer reactions, many business owners are taking a fresh approach to customer service and follow-up, much of which begins before a visitor even arrives on-site. 
