AmericanHort Scholars share insights at Cultivate’22
The AmericanHort Scholars program aims to set students in horticulture on a path to success by exposing them to the breadth of the industry, its opportunities and its leaders at the annual (more…)
There’s power in letting go
Perhaps you’ve heard of Type A and Type B personality theory. It concerns how people respond to stress. According to Dr. Saul McLeod, Type A personality is characterized (more…)
Hacks and advice for holiday digital marketing
To Jenny Green, the owner of Fisher Green Creative, a Maine digital marketing firm, the holiday season means a lot more than Halloween, Thanksgiving, Christmas and New Year’s. (more…)
New varieties (of scholars) presented at Cultivate’22
The AmericanHort Scholars program aims to sets students in horticulture on a path to success by exposing them to the breadth of the industry, its opportunities and its leaders (more…)
Learning to love lean
Hans Estrin, Andy Chamberlin and Chris Callahan make up the University of Vermont Extension postharvest team. They work directly with small- and medium-scale fruit and vegetable farms (more…)
Planning your planting
The ability to plan for the future seems like a uniquely human skill, and it’s almost a superpower for those in horticulture. Deciding what to plant and when every year takes wisdom, (more…)
How insect and bird populations are intertwined
The first time Dr. Ashley Kennedy saw the term “insect apocalypse” in print was in the New York Times in November 2018. “It was a report about a meta-analysis of 73 independent reports (more…)
Processed products can be part of agritourism
Shermain Hardesty, the Small Farm Program director at UC-Davis, recently presented “Expanding an Agritourism Enterprise with Processed Products” at the International Workshop (more…)
Farm liability requires insurance
Farmers expect weather, pests, disease and family issues to affect their farm’s profitability. What they often do not expect is a lawsuit. Rachel Armstrong, executive director of Farm Commons, (more…)
What to know before you grow
Dr. Bert Cregg, Extension specialist in the Department of Horticulture and Department of Forestry at Michigan State, has years of experience in the Christmas tree industry. (more…)
High Tunnel High-Value Spinach: Disease Concerns
As the chill enters the air and the outdoor growing season for those in cold weather areas comes to a halt, high tunnels offer vegetable growers a chance at season extension. (more…)
Thoughts on Planning Ahead for Winter and Spring
As I thought about this column, I felt the added pressure of the uncertainty of the times we are living in. I believe planning for the future (more…)
Year-End Comparisons
As the calendar year draws to a close for many direct marketers, it’s time to compare sales against marketing projections. (more…)
Hospitality and customer service on the farm
Once, not that long ago, a farmer was simply a farmer. They planted seeds, grew crops, raised livestock and then sold it, sometimes without ever having to speak to a member of the public. These days, however, (more…)
Taking a bite from the past
Nikki Conley grew up in the eastern foothills of Tulare County in California where multigenerational families kept orchards.
“They were all high mountain orchards,” said Nikki. (more…)
