Picture perfect: Farm market presentation

2019-07-05T11:01:11-05:00July 5, 2019|Grower, Grower East, Grower Midwest, Grower West|

Color theory – specifically the color wheel – can be used to display fruits and vegetables in different ways.

by Courtney Llewellyn

If you sell anything, you may intuitively know the basics of marketing: branding your product, articulating why people should buy from you, having appropriate pricing, knowing your target customer and figuring out how they will find out about your farm. (more…)

Seeing Spots

2019-07-05T10:33:14-05:00July 5, 2019|Grower, Grower East, Grower Midwest, Grower West|

Thanks to the excessively wet weather in many growing regions, tree fruit growers have been (and are continuing to) contend with all types of diseases which favor wet conditions. According to the National Oceanic and Atmospheric Association (NOAA), regional precipitation ranks for May 2019 show that every region overall, with the exception of the Southeast, which is in a slightly below average rainfall pattern, had excessive rates of precipitation. (more…)

Creative Marketing – Developing the “U” in You

2019-07-05T10:28:07-05:00July 5, 2019|Grower, Grower East, Grower Midwest, Grower West|

Talk about creative expression – we are living in the middle of a vast creative entrepreneurship where unique ideas drive business. When it comes to direct marketing, there seems to be no limit to where ideas can take you. Think of dinner in a box direct-shipped to the home, curbside grocery pick-ups, pizza portals and pop-up fresh food cafes. (more…)

The savoir-faire of selling to Millennials

2019-06-14T13:38:13-05:00June 14, 2019|Grower, Grower East, Grower Midwest, Grower West|

by Courtney Llewellyn

The Millennial: what a debated figure in the current economic climate. They have been accused of killing everything from the diamond industry to blowing their meager disposable income on frivolities such as avocado toast. They do make money (often at more than one job), and they do spend it. But how does a business lure them in? (more…)

Today’s Marketing Objective: When All Good News Is Not Good News

2019-04-08T18:39:21-05:00April 8, 2019|Grower Midwest, Grower West|

When All Good News Is Not Good News

The clerk handed me the receipt and pointed to instructions at the bottom. “Please fill out our customer survey,” she said, “but only if you have good things to say about our store. We don’t want to hear any negative comments,” she quipped, and then quickly added, “Remember – if you can’t say anything nice, don’t say anything at all!” (more…)

Seeds of Science: If Tony Stark and Bruce Banner grew spinach

2019-04-08T18:49:20-05:00April 8, 2019|Grower Midwest, Grower West|

The battle never ends. Growers, across regions and soil types and seasons, are constantly fighting against all the elements to produce healthy (and profitable) crops. They contend against the weather, insects, changing consumer tastes, diseases and more, always hopeful for a good harvest. Luckily, there is an army of scientists marching right alongside them, always striving to make the process easier. (more…)