Building a second career

2019-04-08T10:31:39-05:00April 8, 2019|Grower|

by Sally Colby

Regina Gentile spent most of her life in the field of education, first as an educator and a guidance counselor, then as an administrator. After retiring from the teaching profession, she was ready to pursue her true passion: farming.

“As a young child, my hands were always in the dirt,” said Gentile. “I love watching food as it grows, and I’ve always had a home garden. This business was a natural progression for me.” (more…)

How to attract more customers

2019-04-08T18:58:17-05:00April 8, 2019|Grower, Grower Midwest|

by Katie Navarra

Improving sales at a farmers market stand can feel like a daunting task. Customers stream by without making eye contact or they stop and ask a question, only to walk away without purchasing anything. Speakers at a recent direct marketing conference hosted by Cornell Cooperative Extension provided cost-effective strategies that can help every farm increase sales. (more…)

Saffron ~ Vegetable gold in the cold

2019-03-08T14:22:42-05:00March 8, 2019|Grower|

by Courtney Llewellyn

Saffron’s flavor has been described as “metallic honey with grassy notes” or “hay-like and sweet.” It is an extremely subtle and fragrant spice, difficult to describe in taste but immediately recognizable in a dish. It has been associated with the Mediterranean and Middle East for centuries, but recently, it has been taking root somewhere somewhat unexpected – Vermont.

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Greens for all seasons

2019-02-12T09:23:48-05:00February 12, 2019|Grower|

by Sally Colby

Zach Lester has an extensive history of growing nearly every kind of vegetable, both outside and indoors. After successfully operating his own Tree and Leaf Farm in Fauquier County, VA, Lester has taken his talent to Potomac Vegetable Farms.

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Longfellow’s uses technology to keep moving forward

2019-02-12T09:20:11-05:00February 12, 2019|Grower|

by Enrico Villamaino

Taking over the family business is usually the result of years of planning and preparation. One generation serves an apprenticeship to the one that came before it, with the tacit understanding that the years of training and service will culminate in a passing of the torch. The fact that the son will follow the father is never called into question.

And then there’s Scott Longfellow.

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