With re-opening your business and acclimating to your specific pandemic-related regulations, an important factor to take into account is keeping your customers informed by signaling your intentions. Are you changing hours of operation and/or days of operation, or offering new products? These are the questions you should be asking yourself when drafting a new marketing plan. Customers want to know how best to access what you have to offer. This means you may have to update all your published marketing information.

All this information needs to be clearly conveyed and updated as any additional changes are necessary. Customers need to know how to access your latest operational information as easily and quickly as possible. This could involve appointing someone to take responsibility for checking this information daily. Changes require open communication from top to bottom in your organization.

Unfortunately, a lot of the changes are things beyond your control and seem to change day to day as state and local pandemic requirements change. All employees need to be informed as to what changes are being made and what is expected of them. Marketing plans should always be fluid enough to make changes as they occur and be available for employees to keep abreast of all changes.

While it may not be “business as usual,” it’s what is required to keep customer service at a level to reap the rewards for repeat business.

The above information is presented for educational purposes and should not be substituted for professional business or legal counseling.